The Art of the Pitch, the latest collaboration between FGI Philadelphia and Philadelphia Fashion Incubator, held on Thursday, June 21st at One Logan Square, 45 guests received expert advice from fashion and public relations professionals. The panel of experts consisted of: Dayna Dono, Designer of AnaOno; Jill Asher, Senior Marketing Manager at Cashman & Associates; Elina Kazan, Founder of EK Communications, and Laura Baciu, Owner of Fashion Reformed, who moderated the event.
Valuable advice was given on how to gain brand visibility, and how to prepare for pitching to PR firms and magazines. Small business owners were able to practice their pitch, getting instant feedback on ways to improve and brand their designs for magazine spread layouts.
These local designers were also able to showcase their current collections, which are now available: Patrick Michael Accessories, Diane Litten, Truth Be Worn, and National Picnic. Visit their sites today to discover new accessories, dresses, and casual wear, made the slow fashion way by unique Philadelphia designers!
Thank you to all who attended. We welcome feedback on future topics on the business of fashion that you would like us to consider. Images from the event are on our facebook page!
Photo Credits: Hope Jidenma